Is now on Student Shared under Y13 Media / First viewings feedback and Second viewings feedback.
You will need to view the clips to establish which feedback is for your video!
Then upload to your blog with your own reflection on the feedback from your peers / target audience.
Tuesday, 26 March 2013
Evaluation Qs 1 - 4 guidance
EVALUATION
Complete the 4 evaluation questions which must ALL
include a variety of multimedia content, in particular screen
shots of your video, clips of your video, images of your digipak and advert,
photos from the filming, editing etc..
You will be marked on the following things:
·
Your
understanding of music video style and conventions
·
Your understanding of how technologies have
helped you with this unit
·
Your understanding of how you have linked your
music video with the digipak and advert
·
Your understanding of the importance of audience
feedback
·
The structure and communication of your
evaluation
·
Your use of images, videos, and other embedded
multimedia content in your evaluation
QUESTION 1
In what ways does your
media product use, develop or challenge forms and conventions of real media
products?
For this question you need to discuss the following
·
What did
you learn about what the conventions were of real music videos? And what music
video conventions you have included / not included and why
·
What did you learn about real music genre
conventions and what genre conventions
have you included / not included and why
·
What did you learn about real Digipak
conventions and what digipak conventions have you included / not included and
why
·
What did you learn about real Advert conventions
and what advert conventions have you included / not included and why
·
How your use of conventions might attract or
appeal to an audience
·
Have you adapted any conventions on any of your
three products and if so, why?
Whilst answering this question you could include pictures / screen grabs of real products, along with
pictures or screen grabs of your products to compare and contrast the
similarities and differences.
QUESTION 2
How effective is the
combination of your main product and ancillary texts?
For this question you need to discuss the following:
·
How and why is having a “house style” or “brand
identity” when creating multiple media products?
·
How have you created a “brand identity” across
your music video, digipak and advert? Similar images, colours, wording, style
etc?
·
How do you think your digipak design will “sell”
the song / album to the audience?
·
How do you think your advert will “sell” the
digipak to the audience?
·
What elements of your advert and digipak
communicate the genre of the music video and the style of the band?
Whilst answering this question you must use screen grabs /
images from your products to show the clear links, and analyse how they will
appeal to an audience. You could even
complete a radial analysis of the digipak and advert to show the appeal in more
detail.
QUESTION 3
What have you learned
from your audience feedback?
For this question you need to discuss the following:
·
What positive comments your peers, teachers,
focus group had about your video
·
What negative comments were made by your peers,
teachers, focus groups
·
How those comments might change the way you work
in the future as a group or an individual
·
What the comments taught you about the process
of producing and editing a music video
Whilst answering this question you could use screen grabs and
clips from your focus group, screen grabs of comments left on your blog by
other students / teachers, quotes from your friends etc. If they comment on something specific they
liked or disliked you should include an image or clip of this to demonstrate
what they are talking about.
QUESTION
4
How
did you use media technologies in the construction and research, planning and
evaluation stages?
For this question you need to discuss the benefits, and
difficulties of using the following technologies. How have they helped you as students to
produce better work? Remember to focus
on all 3 parts of the process from planning, to production and through to
evaluation:
·
Blogger
·
Prezzi
·
Wordle
·
Scribd
·
IPads / Mobile Phones
·
Apple Macs
·
Digital Cameras
·
Digital editing like Final Cut
·
Digital photo manipulation like Photoshop
·
Digital Audio recorders for Director’s
commentaries
·
Internet sites such as Google, Da Font
·
Web 2.0 sites such as You Tube, Facebook, etc
Whilst answering this question you need to include
pictures of the technologies, images of you and your group using them, screen-grabs
of the software in use, print screens of websites you have used etc
Construction evidence
CONSTRUCTION EVIDENCE
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Things to include on your
website
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Complete?
|
Formal selected
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Technology used
|
Notes
|
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1
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Original
footage in its raw state
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2
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Rough cut
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3
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Drafting
process
|
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4
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Photographs
from filming
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5
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Technical
difficulties
|
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6
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Evaluations
along the way
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7
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Various
drafts + brief feedback
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8
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Final
video
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9
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Final
video DVD
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10
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Final
video
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Planning evidence
PLANNING EVIDENCE
PLANNING EVIDENCE
Things to include on your
website
|
Complete?
|
Format selected
|
Technology used
|
Notes
|
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1
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Initial
planning ideas
|
||||
2
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Moodboard
|
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3
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Artist
styling/costume planning
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4
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Photographs
of locations
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5
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Raw footage
of the locations
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6
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Props list
|
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7
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Contact
with the band/artist
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8
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Filming/editing
schedule
|
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9
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Storyboards
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10
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Analysis of
song lyrics
|
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11
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Editing
software
|
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12
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Structure
of your music video – a timeline
|
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13
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Planning
for Digipak
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14
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Mag Ad
planning
|
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15
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Health and
safety evidence
|
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16
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Alterations
made along the way
|
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17
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Pitch for
your ideas
|
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18
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A
chronological blog of activities
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